Types Of Paper In Catalog Printing & Paper Packaging

There are many things that are essential to catalog design. The cover page style and the style of your catalog's product pages all play important roles in creating a catalog that will bring in new customers and sales.

None of the things mentioned above are more essential than the type of paper you will pick to print your catalog on. In this short article I will go over some of the many paper options you have to print your brochure on.

First you require to decide if the cover will be the very same paper as the rest of your catalog. For the most part the cover will be of heavier weight then the interior pages.

Second you will require to select layered or uncoated paper for printing your catalog. Coated paper is for the glossier designs and uncoated is more economical, but can still display your products well.

You have 2 things to consider first, "Will it be shiny paper or not?", "Will my cover be the same weight as the interior pages of my catalog?"

As soon as you have responded to those 2 questions the next choice is what the weight of the paper will be. A lot of brochures choose 60, 70, or 80 pound. weights. So it would be 60lb uncoated or layered, 70 lb. Uncoated or coated. 80 lb. Paper normally is just chosen for 80 pound. Weight and above. Not all paper is measured by weight. Some is measured by density or "points".

Now the above is actually over-simplified. There are other kinds of unique paper you can select from. There is textured paper, photographic paper, and other more expensive paper to choose from if you are selling a high-end or costly item.

There are likewise other considerations when choosing the paper your catalog will be printed on. Such as the method of printing you are going to select.

If you are going to have your brochure printed on a hot-set web press, then you can choose layered or uncoated paper. A cold-set web press can not print on coated paper.

Then you can pick from any of the high quality papers they have available, if your printer utilizes a sheet-fed press. The exact same chooses printers that do digital printing.

It will depend a lot on the printer you pick. You need to learn what type of paper is readily available and you will wish to see samples of the paper to get a much better idea of which one you wish to print your brochure on. Ask your printer to recommend the various types of paper they think will be the finest for your brochure.

Here is a list of some of the types of paper your printer may have readily available for you to pick from or might be able to order for you.

4 things identify the quality of the paper, opacity, brightness, ppi, and surface. (Pounds per inch) Brightness affects the contrast and sparkle of the paper. It affects how your text will stand out on the pages of your catalog. Opacity is just how much your ink shows up from the back of the page. If a paper is too opaque, your text and images from one page will be translucented onto another page that your client is trying to read. The finish affects the feel of the pages and likewise how your images will look. The lower grade surfaces produce grainier images while high quality surfaces sharpen the look of your images.

Ask your printer to offer you with samples or example booklets and a cost list for printing your brochure on the various types of paper prior to you decide. You know what your spending plan is and paper is only one of the expenses you need to think about.


None of the things pointed out above are more important than the type of paper you will pick to print your brochure on. In this post I will go over some of the numerous paper options you have get more info to print your brochure on.

There is textured paper, photographic paper, and other more pricey paper to choose from if you are offering a high-end or costly product.

If you are going to have your brochure printed on a hot-set web press, then you can select covered or uncoated paper. You require to discover out what type of paper is offered and you will want to see samples of the paper to get a much better concept of which one you desire to print your brochure on.

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